All Episodes
Episodes
#010 The Digital Modern Training Gym
The online training landscape has shifted irrevocably and big players, such as Apple, are now heavily invested in this market. In this episode, the team discuss how to compliment your bricks and mortar business and...
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#009 The Tiered Membership Model
The key to the Modern Training gym is the ‘Tiered Membership Model.’ This episode is dedicated to explaining the nuances of this approach: and why your programming, and in particular your ‘Training Manifesto’, is...
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#008 The State of the Fitness Industry and the Modern Training Gym
JC, Tom and Chris discuss the current state of the rapidly changing fitness industry, delving into what the Modern Training Gym is – and what makes it stand out in a crowded, competitive market.
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#007 Opening a Gym (Guest George Branford, Intent 91)
George opened his first gym last year having spent the preceding 18 months researching how to get it right, first time. He talks to JC, Chris and Tom about this experience and why reverse engineering your business is...
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#006: What does your facility look like? (Guest Ollie Marchon, Marchon Athletic)
Ollie has been a long-time member of the IFBA and in this episode he joins the team to discuss your ‘Place’ and why location, layout, kit, and decor are irrelevant if you fall into the trap of building a gym for...
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#005 Who’s going to work for you – Part 2
Leading the people in your business starts with managing yourself (and your time) first. In this episode, JC, Tom and Chris discuss the Leadership and Delegation Framework, the Impact Doability Matrix, and the winning...
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#004 Who’s going to work for you?
In a service business, your people are your product. So why does the fitness industry have an old school mentality when it comes to staffing? JC, Tom and Chris put forward the case for treating your staff like...
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#003 Programming is just one piece of the jigsaw
We continue the discussion about ‘Product’, this time delving into the ‘Programming Blueprint’ and why this influences your model, gym layout, how you hire and the clients you’ll attract. Taking the training gym...
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#002 What’s your Product?
In this episode we discuss your product and why having a training manifesto sets the tone for your ‘client journey’ and how we implement personal training in a small group training environment. IFBA Head of Education...
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#001 Why does The IFBA exist?
A discussion with founder ‘JC’ on the origins of the group and how his frustrations with the industry led to the formation of the IFBA and how he plans to positively impact the global fitness market by ‘Setting the...
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Trailer
The trailer of The Business of Fitness with The IFBA Podcast
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