All Episodes
Episodes
#022 Personalising the Coaching Experience
In this episode Chris and Tom deep dive into personalising the coaching experience. The evaluation is where this process begins and they discuss how to take the information gathered during this process and...
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#021 Membership Systems
This episode concentrates on your how your booking system, CRM and CMS should all integrate together to work for you (as well as explaining what all these things are!) and help manage your customers, from attracting...
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#020 Management Systems and Operations
Sales is often seen as a ‘dirty’ word so the team explain why everyone in your facility is ’in’ sales as well as breaking down the sales process, from your marketing funnels and 30 day trial, right through to sign up,...
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#019 Systemising Sales
Sales is often seen as a ‘dirty’ word so the team explain why everyone in your facility is ’in’ sales as well as breaking down the sales process, from your marketing funnels and 30 day trial, right through to sign up,...
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#018 Marketing Case Study
Using W10 as a real world example, this podcast revolves around the different marketing requirements depending on market, location, business maturity and what your offering is.
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#017 3M’s of Marketing
Marketing is often seen as a ‘murky’ world and, in this episode, the team shine a light on the fundamentals with a discussion on the ‘3 M’s - Market, Message and Media’. Everything else is irrelevant until you know...
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#016 Client Systems
Continuing the deep dive into systems, JC, Chris and Tom discuss ‘The Customer Journey’. This 3 stage process provides the framework for the member experience and helps recruit new members as well as improving...
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#015 Good Systems, Great Business
Good systems form the backbone of a successful fitness business, with the caveats that systems are only as good as the people running them and the 3 P’s should come first. The team discuss why you need systems, when...
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#014 Case Study – Abi Durrant - Barbelle
This episode we welcome Abi Durrant from Barbelle in Scarborough and hear how she went from being a one woman band, working out of a gym, to owning her own place before moving to bigger premises as her business grew. ...
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#013 The Coaching Journey
Tom and Chris deep dive into the coaching journey, looking at everything from the transition from being a 1-2-1 coach, to coaching Small Groups, right through to how to become an excellent coach and the impact this...
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#012 The Art of Communication with Cathy MacDonald
Working in a people business it’s easy to take communication skills for granted. In this episode, Chris and Tom talk to Ex-Police Hostage Crisis negotiator, Cathy MacDonald about the nuances of communication and the...
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#011 Building your Ideal Business
Building your ideal business starts with knowing what your exit is. Working back from this point you can create your vision, communicate it internally and externally and use that vision to inform all your decisions.
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