All Episodes
Episodes
#059 A Short Intermission
As we reach the end of another content rich season, JC & Chris take to the mic to deliver a quick message to all our listeners. We've got some exciting plans in the works and will be back on air soon.
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#058 The Member Journey in 2022: Lessons from W10
From first impressions to their first sessions, in this week’s podcast find out what really goes on behind the scenes in W10. We’ve refined our implementation of the member journey over years and we want to share our...
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#057 KeapFit: Studio Fury with Stephen Kennedy
This week on The IFBA podcast Chris takes a deep dive of KeapFit. The all-powerful, fully autonomous, ready-to-go lifecycle marketing system for gyms. Joined by special guest and creator of KeapFit, Stephen Kennedy....
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#056 The Member Journey: A Birds Eye View
Join Chris & JC on this week's podcast as they dig into the member journey. Get insight into how our member journey has evolved through the years. Find out what it takes to convert an interested member of the...
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#055 From the Floor: How to brand your product
Tune in this week to discover how the team brings branding to life across the gym floor. It's not just your social media that has an impact on how potential clients view your business. Branding often comes down to...
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#054 Case study: Mike MacDonald - High Standards
Founder of AKR Fitness, Mike MacDonald, joins Chris on the podcast to walk us through what it takes to reach high standards. Get an insight into Mike's journey through fitness and how he came to set up AKR fitness as...
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#053 Branding: Lessons from W10
Following on from Episode 51 with guest Jon Lipsey, we take some time to reflect on our own branding. Often we hear about the successes of large corporates such as Apple, Amazon, and Nike, but what does the brand...
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#052 Case study: Tom Burgess - Sweat It
SweatIT founder, Tom Burgess, joins us this week to talk through his gym owner journey – from managing bars with Wetherspoons, to opening his first site, and then taking on a larger site during a global pandemic. This...
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#051 Guest: Jon Lipsey
Jon Lipsey joins us to shed some light on branding, how it fits in with sales, marketing and PR, and what you need to do to build a strong brand. He flags the biggest branding mistakes to avoid – and wraps up with...
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#050 Marketing: The Nuts and Bolts
Chris and JC take us through the practicalities of implementing your marketing strategy. From setting up your marketing calendar with umbrella campaigns to guide the wider narrative – to what content to create and how...
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#049 Marketing: Your Strategic Approach
In this first episode of 2022, Chris, JC and Tom talk about taking a strategic approach to marketing. The big question in today's unstable industry: if your ‘primary’ marketing channel ceased to exist tomorrow, would...
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#048 Reviewing and Planning: Setting your Business up for Success, Part Two
In part two of this podcast, Chris and JC go through how they like to set goals over the short, medium and long term to make them achievable and powerful. They discuss why the cycle of action is such an important tool...
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