All Episodes
Episodes
#047 Reviewing and Planning: Setting your Business up for Success, Part One
In the first of a two-part podcast, JC and Chris discuss the frameworks they use to review the performance of the W10 gyms – including their staff, their marketing, and their overall financials. They give you a...
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#046 The Next Level: The Best Bits
Once you've got the big rocks in order, where do you focus your energy next? This episode provides an overview of Seasons Four, Five, and Six of the Podcast covering Team Development, Programming and Sales. Take a...
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#044 Cathy MacDonald
Chris chats to communications expert, Cathy MacDonald (see episode 12) as she expands on the art of communication with a particular slant towards the sales process. Cathy was formerly a Hostage and Crisis negotiator...
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#043 Sales Process
The original plan was for the W10 sales process to be walked through, from how to conduct calls to closing with all objections dealt with along the way. Instead, the conversation went in an unexpected, but totally...
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#042 MyZone Case Study - Dave Wright
This week, we're joined by special guest Dave Wright, Founder and CEO of fitness tech giant MyZone. Dave gives us the takeaways from his journey through the industry: starting out marketing for fitness clubs, before...
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#041 Retention: The Best Sale There Is
It's far more expensive (and time-consuming) to gain a new member than it is to retain an existing one. To take advantage of this, we need to see sales as an ongoing process that continues throughout the entire...
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#040 The Assessor
What (and who) is the assessor? Despite the catchy title, the physical assessment is just one small part of their job. A role that has the potential to increase your sales tenfold and drive your retention and...
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#039 Sales Introduction
The truth is, we’re all in sales: and regardless of whether we got into this line of work to turn a profit or help others (or both), we need to get comfortable with it. At its heart, sales is just communicating the...
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#038 Equipment and Layout
Space is often at a premium in the Modern Training Gym. In this episode, JC, Tom and Chris give actionable tips on how to design your gym layout and get the right kit for your demographic. As always, your business...
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#037 Special Guest Andrea Furst
This week Chris is joined by Sports Exercise Psychologist, Andrea Furst. Andrea’s experience spans a broad spectrum: from supporting Olympic athletes to help them successfully bring home the gold; to working with W10...
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#036 Special Populations
Darchy (Amy) is back with Tom and Chris this week as we come to the end of the programming season. We talk about special populations, those few who need specific programming and how it's completely possible to...
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#035 Periodisation and Programming Masterclass
Chris and Tom are joined by Amy to discuss how we write long-term programmes for our demographic. We talk about the different programming phases, weekly structure, and why your approach needs to change at certain gym...
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