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The Three Stage Journey Mar 31, 2022

Fitness is a journey, not a destination.

One of the biggest reasons that members don’t stick around is that they have false expectations of what ‘fitness’ really means. The media isn’t helping us here, with fad diets and wonder workouts leading to a mindset of ‘short-termism’ when it comes to healt...

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Converting to Full Membership Mar 31, 2022

 If you’ve done your job well, your trialists should want to become members without too much typical ‘sales’ being necessary. 

For the training gym model, we’re looking for a conversion rate of around 50-75%. Any less, and you may have an issue with standards or your trial process. Any more and you...

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