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The Three Stage Journey
Mar 31, 2022
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Fitness is a journey, not a destination.
One of the biggest reasons that members donât stick around is that they have false expectations of what âfitnessâ really means. The media isnât helping us here, with fad diets and wonder workouts leading to a mindset of âshort-termismâ when it comes to healt...
Converting to Full Membership
Mar 31, 2022
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 If youâve done your job well, your trialists should want to become members without too much typical âsalesâ being necessary.Â
For the training gym model, weâre looking for a conversion rate of around 50-75%. Any less, and you may have an issue with standards or your trial process. Any more and you...