Our systematic, tried-and-tested design for an industry-leading client experience. 

Breaks down the five stages of the Member Journey into simple schematics for you to benchmark your own approach:

• Marketing
• Sales
• Trial
• Onboarding 
• Retention

Why is the member journey important?

• It strengthens brand identity and core values – it’s a direct expression of what you stand for and ‘how things are done around here’
• It increases yield per member and lifetime customer value, boosting your bottom line and driving member referrals
• It gives you a framework to measure how well your marketing, sales, and onboarding strategies are actually working – and gives you the data and insight you need to make them better
• It makes it easier for all your staff to provide the same excellent experience to every single client